The solution to gender inequality begins with brands.
Men and women alike don’t perceive women as leaders. In its study, Unilever found that 77 percent of men and 55 percent of women believe that a man is the best choice to lead a high-stakes project. By altering the messaging around the roles and behaviors of women -- essentially, describing girls as having “executive leadership skills” instead of being bossy, as Sandberg suggested at WEF -- brands have the power to level the playing field for men and women and make everyone more successful.
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